PawWise Privacy Policy

Effective Date: June 1, 2026
Region: Hong Kong
Contact Email: [email protected]

This Privacy Policy explains how PawWise (“PawWise,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects information when you access or use our mobile application, websites, features, services, content, and related products (collectively, the “Service”).

By using PawWise, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Service.

1. Eligibility and Age Restriction

PawWise is intended only for users who are at least 18 years old. We do not knowingly collect personal information from anyone under the age of 18. If we learn that a person under 18 has provided personal information to us, we may take steps to delete such information and suspend or terminate the related account, subject to applicable law.

2. Information We Collect

We may collect the following categories of information depending on how you use the Service:

Account Information: such as username, display name, email address, password or authentication information, profile photo, and account settings.
Profile and User Content: such as posts, photos, videos, pet-related records, messages, comments, community interactions, and other content you choose to provide.
Communications: information you provide when contacting us, reporting content, participating in surveys, or communicating with other users through the Service.
Device and Usage Information: such as device model, operating system, app version, language settings, IP address, device identifiers, log data, pages viewed, features used, timestamps, crash reports, and diagnostic data.
Location Information: approximate location derived from IP address or more precise location if you grant permission through your device settings.
Payment Information: transaction records, purchase history, and payment status. Payment card or billing information may be processed by third-party payment providers or app stores.
Safety and Moderation Data: reports, enforcement records, content review information, and signals used to detect fraud, abuse, illegal activity, or violations of our policies.

3. How We Use Information

We may use information for the following purposes:

To provide, operate, maintain, personalize, and improve the Service;
To create and manage user accounts;
To enable social features, messaging, sharing, community functions, and user interactions;
To process purchases, subscriptions, rewards, or digital items;
To provide customer support and respond to inquiries, complaints, and reports;
To send service-related notices, updates, security alerts, and administrative messages;
To detect, prevent, and address fraud, spam, abuse, security incidents, illegal activity, and policy violations;
To protect users, the public, and the integrity of the Service, including child safety and content moderation;
To analyze usage trends, measure performance, and improve user experience;
To comply with legal obligations and enforce our terms and policies.

4. Legal Bases and Compliance

Where applicable, we process personal information based on one or more legal bases, including your consent, performance of a contract, compliance with legal obligations, protection of vital interests, and our legitimate interests in operating, securing, and improving the Service.

5. How We Share Information

We may share information in the following circumstances:

With Other Users: information you choose to make public or share through social features may be visible to other users.
With Service Providers: vendors and partners who help us provide hosting, analytics, payment processing, customer support, security, moderation, communications, and other operational services.
For Safety and Legal Reasons: when we believe disclosure is necessary to comply with law, regulation, legal process, governmental request, or to protect rights, safety, and security.
For Business Transfers: in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar transaction.
With Your Consent: when you direct us or authorize us to share your information.

6. Cookies and Similar Technologies

We and our partners may use cookies, SDKs, pixels, local storage, and similar technologies to operate the Service, remember preferences, analyze usage, improve performance, prevent fraud, and support security and advertising-related functions where applicable.

7. Data Retention

We retain personal information for as long as necessary to provide the Service, fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, enforce agreements, maintain safety, and protect our legitimate interests. Retention periods may vary depending on the type of information and the context in which it is collected.

8. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. International Data Transfers

Your information may be processed and stored in Hong Kong or other jurisdictions where we or our service providers operate. Data protection laws in these jurisdictions may differ from those in your location. Where required, we take appropriate steps to protect personal information in accordance with applicable law.

10. Your Rights and Choices

Depending on applicable law, you may have rights to access, correct, delete, restrict, or object to the processing of your personal information, or to withdraw consent where processing is based on consent. You may also be able to manage certain information through your account settings or device permissions.

To exercise your rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.

11. Children’s Privacy

PawWise is not directed to children or minors and is available only to users aged 18 and above. We do not knowingly collect personal information from children or minors. If you believe that a minor has provided personal information to us or is using the Service, please contact us immediately at [email protected].

12. Child Safety and Abuse Reporting

We prohibit any child sexual abuse and exploitation content or activity. We may use technical detection, human review, user reporting, content blocking, account enforcement, and other safety measures to identify, prevent, remove, and report harmful or illegal content where appropriate and required by law.

If you discover any content involving child sexual abuse or exploitation, including any visual depiction of minors engaged in sexually explicit conduct, such as photos, videos, or computer-generated images, please report it immediately to [email protected].

13. Third-Party Links and Services

The Service may contain links to third-party websites, products, or services. This Privacy Policy does not apply to third-party services. We are not responsible for the privacy practices, content, or policies of third parties.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we may provide notice through the Service or by other reasonable means. Your continued use of the Service after the updated Privacy Policy becomes effective means you acknowledge the changes.

15. Contact Us

If you have any questions, requests, complaints, or reports regarding this Privacy Policy or our privacy practices, please contact us at: [email protected].